Unread

Short synopsis

Eight months after her sister Nia vanished, Mara gets a message from Nia's phone, which has been dead all that time. Someone has it. Someone knows where Nia is. And someone doesn't want Mara looking. The read receipts, a location pin and a stranger with Nia's key pull Mara closer to the truth, and into danger.

Genre Mystery and suspense, with romantic elements. It's a vertical (9:16) mini drama.

Audience - Adults aged roughly 18–40 who watch short dramas on their phones, often in quick breaks or late at night.

- Fans of missing-person mysteries, thrillers and "who's texting me?" suspense. - Viewers who want to see Black and Asian leads at the centre of the story.

- People tired of coin-based drama apps. Here every purchase funds new episodes, with no coins.

Why it will binge

- Every episode ends on a hook: the next clue, text or knock comes in under a minute, so it's hard to stop.

- A question everyone relates to: a message from someone who shouldn't be able to send one.

- The phone is part of the story: read receipts and location pins feel real to people watching on their own phones.

- Sisters at the heart of it: Mara's love for Nia gives the mystery an emotional pull.

- Easy to start: Episodes 1–5 are free, and Season 2 arrives on 30 December.