The entertainment platform.
HeyRuby.tv
A place for audiences to discover and watch microdramas, short-form series, films and emerging formats.
INVESTORS
The next entertainment network may not look like television.
HeyRuby is building a new kind of entertainment company for a world where video can be created by anyone, personalized by AI, distributed globally, and watched on virtually any screen.
We believe the amount of video being created over the next decade will increase dramatically.
The challenge will no longer simply be:
“Can this be made?”
It will increasingly become:
“What should I watch?”
That is the opportunity HeyRuby is being built around.
0113
ENTERTAINMENT THAT FOLLOWS YOU
HeyRuby is building a multi-device entertainment network designed around short-form, mobile-first storytelling.
Today, HeyRuby is expanding across:
- Web
- iPhone
- iPad
- Apple Watch
Our roadmap continues toward:
- Apple TV
- Android
- Google TV
- Samsung
- LG
- Roku
- Fire TV
- emerging devices
We believe entertainment should follow the viewer, rather than forcing the viewer to adapt to a particular screen.
A story may begin on a phone during a five-minute break, continue on a watch while waiting in line, and finish later on a television.
The account, wallet, recommendations, subscriptions and entertainment experience travel with the viewer.
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THE CREATION EXPLOSION
Generative AI is rapidly reducing the cost and complexity of professional video production.
What once required cameras, actors, locations, sets, crews, editors and substantial financing can increasingly be created by small teams and eventually individuals.
This is potentially one of the largest expansions of creative capacity in the history of entertainment.
HeyRuby is being built for that world.
We support independent creators today and intend to expand over time into recognizable professional and licensed intellectual property.
Our goal is to create an ecosystem where:
- 1Creators make content.
- 2Audiences discover it.
- 3Creators earn from it.
- 4Successful content attracts more viewers.
- 5Those viewers attract more creators.
And the network grows.
0313
CREATION + DISTRIBUTION
Most companies in this emerging market are focused on one side of the equation.
Some provide AI tools that help people create video.
Others distribute entertainment.
HeyRuby is building both.
The creation platform.
HeyRuby Creator Platform
AI-powered tools designed to help creators develop and produce professional video without requiring traditional production infrastructure.
This creates an important feedback loop.
Creation fuels distribution.
Distribution creates demand for more creation.
And eventually, viewing behavior can help inform the next generation of creative tools.
0413
WE DO NOT NEED TO BUILD EVERY AI MODEL
The AI model landscape is evolving extraordinarily quickly.
Veo.Seedance.Kling.Sora.And many more to come.
We do not believe success requires betting the company on a single foundation model.
Instead, HeyRuby is being designed to intelligently use the best available technology for each creative task.
As underlying models improve, our capabilities improve.
As generation costs fall, the potential amount of content increases.
That makes the layer above the models increasingly important:
- Discovery.
- Distribution.
- Audience relationships.
- Monetization.
- Intellectual property.
- Recommendations.
- Creator economics.
- Those are some of the layers HeyRuby intends to own.
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THE HEYRUBY FLYWHEEL
Our long-term opportunity is not simply to accumulate content.
It is to create a self-reinforcing entertainment ecosystem.
Then the cycle repeats.
0613
CREATOR ECONOMICS MATTER
We believe creators should participate meaningfully in the success of their work.
HeyRuby currently offers:
70%
of revenue to non-exclusive creators
80%
of revenue to exclusive creators
100%
of viewer tips to creators
We believe aligning our economics with creators gives HeyRuby an important strategic advantage.
If creators succeed, HeyRuby succeeds.
Rather than competing with creators for as much of the economics as possible, we want the most talented creators in the world to have a reason to bring their work to us.
0713
PAID DISTRIBUTION SHOULD BE AN ACCELERATOR, NOT LIFE SUPPORT
A growing challenge for entertainment startups is dependence on paid customer acquisition through a small number of dominant social platforms.
We do not intend to build HeyRuby around permanently renting our audience.
Paid acquisition can be valuable when the economics work.
But our long-term strategy is broader.
- 01Creators can promote their own series.
- 02Clips and trailers can travel through YouTube, TikTok, Instagram, Facebook and future social networks.
- 03Search and recommendation can generate organic discovery.
- 04Licensed intellectual property can bring existing audiences.
- 05Our creation tools can introduce creators to the distribution platform.
- 06And every device HeyRuby reaches becomes another opportunity for discovery.
The goal is simple:
Build direct relationships with viewers rather than permanently purchasing access to them.
Social networks can become roads into HeyRuby.
They do not need to own the destination.
0813
AI CHANGES THE SCARCITY
For decades, professional video was expensive and difficult to produce.
That created scarcity around production.
Generative AI is changing that equation.
If producing high-quality content becomes dramatically easier, the new scarcity becomes:
Attention.
- Who can help viewers find something worth watching?
- Who understands what they enjoy?
- Who owns the relationship?
- Who can monetize that relationship fairly?
- Who can connect creators with those audiences?
We believe those questions become increasingly important as the cost of creation approaches zero.
0913
A NEW FORM OF ENTERTAINMENT COMPANY
We do not see HeyRuby as simply:
An AI video tool.
A microdrama app.
A streaming service.
Or a social network.
We are building something at the intersection of all four.
CreationDistributionAIAudienceIP
Creation + Distribution + AI + Audience + IP
The long-term opportunity is an entertainment network capable of helping create content, distributing that content globally, learning what audiences respond to, and bringing the experience to virtually every screen.
1013
BUILT BY A STREAMING PIONEER
HeyRuby is being built by Real Games, Inc., founded by technology entrepreneur and game industry veteran David Perry.
David previously founded Shiny Entertainment, creator of games including Earthworm Jim, and later founded cloud gaming company Gaikai.
Gaikai developed breakthrough streaming technology that allowed high-end video games to be streamed remotely over the Internet.
Sony Computer Entertainment acquired Gaikai for approximately $380 million, and its technology became part of Sony's broader cloud gaming strategy.
Streaming technology is therefore not the experiment behind HeyRuby.
It is part of the foundation.
- Shiny EntertainmentEarthworm Jim
- GaikaiCloud gaming
- Sony Computer EntertainmentApproximately $380 million acquisition
- Real Games, Inc.HeyRuby
The opportunity we are pursuing now is different:
What happens when AI dramatically increases the amount of entertainment the world can create?
1113
WHY NOW
Several major technology curves are converging at once.
- 01
Generative video is improving rapidly
Production quality is rising while costs continue to fall.
- 02
Consumers increasingly watch vertical video
Phones have become one of the world's primary entertainment screens.
- 03
Microdrama has emerged as a major entertainment category
Short episodic storytelling is proving that audiences are willing to consume professionally structured narratives in minutes rather than hours.
- 04
AI dramatically expands the creator population
People who could never previously produce professional entertainment will increasingly be able to do so.
- 05
Distribution is becoming device-independent
Entertainment is moving beyond television and even beyond the phone.
HeyRuby is being built at the intersection of these changes.
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THE VISION
We believe the future entertainment network could understand:
- What you like.
- What you have watched.
- What you are likely to enjoy next.
- Which screen you are using.
- How much time you currently have.
- Which language you prefer.
And eventually even help create entertainment specifically suited to those circumstances.
A five-minute wait may call for one experience.
A forty-minute commute another.
A television at home another.
The entertainment adapts.
The viewer remains the constant.
That is what we mean when we say:
Entertainment that follows you.
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INVESTING IN REAL GAMES, INC.
Real Games, Inc. is currently building HeyRuby and evaluating relationships with strategic and financial investors who understand the scale of the opportunity created by AI-driven entertainment.
We are particularly interested in investors with experience in:
- Consumer platforms
- Entertainment
- Artificial intelligence
- Creator economies
- Media distribution
- Mobile applications
- Intellectual property
- International expansion
If you believe the next major entertainment company may be built differently from the last generation, we would be happy to start a conversation.
Investor Relations
Real Games, Inc.
Important Notice
The information on this page is provided for general informational purposes only and does not constitute an offer to sell, or a solicitation of an offer to purchase, any securities. Any offering of securities by Real Games, Inc. will be made only through appropriate offering documentation and in accordance with applicable securities laws.